&lt;p style=&quot;margin-left:24px; text-align:justify; text-indent:18.0pt; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Consider&amp;acirc;nd competiția ridicată din industria comercială de astăzi &amp;icirc;mpreună cu inovațiile majore din domeniul digital, firmele nu se mai pot baza strict pe marketing-ul uzual pentru a &amp;icirc;și &amp;nbsp;promova magazinele și mai ales produsele. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin-left:24px; text-align:justify; text-indent:18.0pt; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Acesta este un fapt general, &amp;icirc;nsă variații &amp;icirc;n funcție de mărimea, statutul și produsele unei firme pot &amp;icirc;n mare măsură afecta balanța investițiilor necesare &amp;icirc;n digitalizare și marketing tradițional. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin-left:24px; text-align:justify; text-indent:18.0pt; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;&amp;Icirc;n acest articol vom &amp;icirc;ncerca să cuprindem sumar ce reprezintă de fapt marketing tradițional și digital, individual c&amp;acirc;t și &amp;icirc;n comparație. Definirea acestor practici ca investiții diferite vă poate ajuta &amp;icirc;n eficientizarea promovării &lt;b&gt;spațiilor &lt;/b&gt;voastre &lt;b&gt;comerciale&lt;/b&gt;. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin-left:24px; text-align:justify; text-indent:18.0pt; margin-bottom:11px&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Ce &amp;icirc;nseamnă marketingul tradițional &amp;icirc;n retail?&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin-left:24px; text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Marketingul tradițional este cel mai simplu și des &amp;icirc;nt&amp;acirc;lnit, folosit de majoritatea antreprenorilor &amp;icirc;n incipitul promovării unui nou &lt;b&gt;spațiu comercial&lt;/b&gt;. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin-left:24px; text-align:justify; text-indent:18.0pt; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Deși este o metodă cu rădăcini ad&amp;acirc;nci &amp;icirc;n retail, așa cum am menționat și mai sus, &amp;icirc;n era digitală actuală este crucial să &amp;icirc;nțelegem clar ce presupune și unde &amp;icirc;și păstrează relevanța.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin-left:24px; text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Metodele clasice includ:&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;ul&gt;
	&lt;li style=&quot;text-align:justify; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Pliante distribuite &amp;icirc;n zonă / cartier;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;text-align:justify; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Afișe puse &amp;icirc;n vitrină;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;text-align:justify; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Reclame &amp;icirc;n ziare locale sau reviste de specialitate;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;text-align:justify; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Spoturi la radio;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;text-align:justify; margin-bottom:11px; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Bannere stradale și panouri publicitare&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p style=&quot;margin-left:24px; text-align:justify; text-indent:18.0pt; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Totodată, evenimentele de tip &amp;bdquo;deschidere locală&amp;rdquo;, participarea la t&amp;acirc;rguri locale sau parteneriate cu afaceri din zonă sunt și ele forme eficiente de marketing tradițional.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin-left:24px; text-align:justify; text-indent:18.0pt; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Prinicipalul avantaj&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt; al unei metode tradiționale este &lt;b&gt;contactul direct cu comunitatea locală&lt;/b&gt;. Dacă ați &amp;icirc;nchiriat un &lt;b&gt;spațiu comercial &amp;icirc;n București&lt;/b&gt; spre exemplu, vizibilitatea fizică poate fi un atu major, mai ales dacă sunteți plasați &amp;icirc;n centrul orașului. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin-left:24px; text-align:justify; text-indent:18.0pt; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Totuși, marketingul tradițional prezintă și evidente limite. Este mai puțin flexibil, rezultatele sunt greu de măsurat, iar costurile, mai ales pentru publicitate outdoor sau print, pot fi ridicate. &amp;Icirc;n plus, aceste metode pot avea un impact redus asupra publicului mai t&amp;acirc;năr sau a celor care &amp;icirc;și caută informațiile exclusiv online.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin-left:24px; text-align:justify; text-indent:18.0pt; margin-bottom:11px&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Ce &amp;icirc;nseamnă marketingul digital pentru spațiile comerciale?&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin-left:24px; text-align:justify; text-indent:18.0pt; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Marketingul digital a devenit un instrument esențial &amp;icirc;n arsenalul oricărui business din retail. &amp;Icirc;n contextul promovării unui spațiu comercial, digitalul &amp;icirc;nseamnă mai mult dec&amp;acirc;t postări ocazionale pe Facebook&lt;/span&gt;&lt;span style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;;&lt;/span&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt; este vorba despre o strategie coerentă care implică platforme, date și automatizare.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin-left:24px; text-align:justify; text-indent:18.0pt; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Printre cele mai folosite metode de marketing digital se numără:&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;ul&gt;
	&lt;li style=&quot;text-align:justify; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Google Ads&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt; (pentru a apărea &amp;icirc;n căutările locale de tip &amp;bdquo;&lt;b&gt;spațiu comercial &amp;icirc;n București&lt;/b&gt;&amp;rdquo;;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;text-align:justify; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Reclame pe rețelele sociale&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt; (Facebook, Instagram, TikTok);&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;text-align:justify; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Email marketing&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt; (newsletter pentru investitori sau antreprenori);&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;text-align:justify; margin-bottom:11px; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;SEO local&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt; (optimizarea paginii web pentru ca spațiul să fie ușor de găsit pe Google).&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p style=&quot;margin-left:24px; text-align:justify; text-indent:18.0pt; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Un avantaj important este &lt;b&gt;posibilitatea de a targeta exact tipul de client dorit&lt;/b&gt;; după locație, v&amp;acirc;rstă, comportament sau interese. De asemenea, campaniile digitale sunt măsurabile &amp;icirc;n timp real, ceea ce permite ajustări rapide pentru eficiență maximă. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin-left:24px; text-align:justify; text-indent:18.0pt; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Spre exemplu, dacă un anunț de pe Facebook generează puține clickuri, se poate modifica imediat textul, imaginea sau audiența.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin-left:24px; text-align:justify; text-indent:18.0pt; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Pe de altă parte, promovarea online presupune un grad mai mare de expertiză, necesită timp pentru optimizare și poate părea impersonală dacă nu este adaptată bine la public. &amp;Icirc;n plus, competiția este mare, iar consumatorii sunt adesea bombardați cu informații.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin-left:24px; text-align:justify; text-indent:18.0pt; margin-bottom:11px&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;&amp;nbsp;Studiu comparativ: c&amp;acirc;nd funcționează cel mai bine fiecare?&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin-left:24px; text-align:justify; text-indent:18.0pt; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Pentru a asigura că ați luat cea mai bună decizie c&amp;acirc;nd vine vorba de tipul de marketing potrivit, este esențial să țineți cont de contextul &amp;icirc;n care se află spațiul comercial. Niciuna dintre metode nu este &amp;bdquo;mai bună&amp;rdquo; sau &amp;bdquo;mai eficientă&amp;rdquo; &amp;icirc;n mod universal. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin-left:24px; text-align:justify; text-indent:18.0pt; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Singurele metrici care pot determinare metoda cea mai bine aplicată sunt publicul țintă, zona &amp;icirc;n care se află spațiul comercial și obiectivele campaniei voastre.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin-left:24px; text-align:justify; text-indent:18.0pt; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Mai jos aveți c&amp;acirc;teva exemple practice:&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;ul&gt;
	&lt;li style=&quot;text-align:justify; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Spațiu comercial &amp;icirc;ntr-un centru istoric sau zonă centrală pietonală&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;: metodele tradiționale precum panourile stradale, afișele și evenimentele de lansare pot genera trafic fizic imediat. Dacă zona este circulată de turiști sau localnici, expunerea directă are un impact semnificativ.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;text-align:justify; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Spațiu nou, &amp;icirc;ntr-un cartier rezidențial recent dezvoltat&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;: marketingul digital este esențial pentru a atrage atenția. Aici, oamenii caută pe Google sau Facebook spații &amp;icirc;n apropierea noii lor locuințe &amp;ndash; deci vizibilitatea online este cheia.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;text-align:justify; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Public țintă: antreprenori tineri, pasionați de tech&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;: clar, marketing digital. Aceștia reacționează la conținut interactiv, testimoniale, tururi video, anunțuri cu CTA clare și listări bine optimizate.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;text-align:justify; margin-bottom:11px; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Public țintă: afaceri tradiționale locale (ex: cofetării, frizerii)&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;: o combinație &amp;icirc;ntre recomandări, prezență fizică și promovare locală clasică poate funcționa mai bine.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p style=&quot;margin-left:24px; text-align:justify; margin-bottom:11px&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Strategii hibride: cum le combini pentru rezultate maxime?&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin-left:24px; text-align:justify; text-indent:18.0pt; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;&amp;Icirc;n realitate, cele mai eficiente campanii de promovare &amp;icirc;n cazul spațiilor comerciale nu se bazează exclusiv pe o singură metodă, ci pe o &lt;b&gt;strategie hibridă&lt;/b&gt;, care &amp;icirc;mbină avantajele ambelor lumi: tradițional și digital.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin-left:24px; text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Exemple de tactici hibride eficiente:&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;ul&gt;
	&lt;li style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;tab-stops:list 36.0pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Eveniment local de tip &amp;ldquo;Ziua porților deschise&amp;rdquo;&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;, promovat pe Facebook și prin flyere distribuite &amp;icirc;n zonă.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;tab-stops:list 36.0pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Panou stradal cu cod QR&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;, care direcționează trecătorii spre un tur virtual sau o pagină de prezentare detaliată a spațiului.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;tab-stops:list 36.0pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Articol de blog cu titlu atractiv (&amp;bdquo;Top 5 produse noi &amp;icirc;n gama noastră din 2025&amp;rdquo;)&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;, &amp;icirc;nsoțit de un afiș stradal sau o reclamă &amp;icirc;n ziarul local care menționează materialul.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;tab-stops:list 36.0pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Campanii pe Google Ads pentru căutări locale&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;, completate de o prezență fizică atractivă: vitrine amenajate, semnalistică clară, mesaje de tip &amp;bdquo;Vizitează-ne!&amp;rdquo;.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p style=&quot;margin-left:24px; text-align:justify; text-indent:18.0pt; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Prin această abordare mixtă, se pot atinge mai multe segmente din public și totodată sunt create multiple puncte de contact cu brandul sau spațiul vostru comercial. Important este ca mesajul să fie &lt;b&gt;consistent&lt;/b&gt;, indiferent de canal: aceleași culori, același ton, aceleași informații esențiale.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Concluzie și recomandări practice&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin-left:24px; text-align:justify; text-indent:18.0pt; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Atunci c&amp;acirc;nd vine vorba de promovarea unui spațiu comercial, nu există o rețetă universal valabilă. Dacă doriți vizibilitate rapidă și locală, metodele clasice pot funcționa excelent. Dacă țintiți clienți conectați la tehnologie, digitalul oferă flexibilitate și eficiență. Iar dacă doriți rezultate solide, durabile și măsurabile, &lt;b&gt;strategia ideală este un mix&lt;/b&gt; inteligent.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin-left:24px; text-align:justify; text-indent:18.0pt; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; style=&quot;font-family:&amp;quot;Times New Roman&amp;quot;,serif&quot;&gt;Dacă sunteți totuși un investitor și plănuiți să &amp;icirc;nchiriați un &lt;b&gt;spațiu comercial&lt;/b&gt;, aplic&amp;acirc;nd lecțiile &amp;icirc;nvățate &amp;icirc;n acest blog, contactați &lt;b&gt;Activ Property Services&lt;/b&gt;, unde vă oferim o gamă variată de spații &amp;icirc;nchiriabile.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
