&lt;p style=&quot;margin-left:24px; text-align:justify; text-indent:18.0pt; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Consider&amp;acirc;nd competiția ridicată din industria comercială de astăzi &amp;icirc;mpreună cu inovațiile majore din domeniul digital, firmele nu se mai pot baza strict pe marketing-ul uzual pentru a &amp;icirc;și &amp;nbsp;promova magazinele și mai ales produsele.&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Acesta este un fapt general, &amp;icirc;nsă variații &amp;icirc;n funcție de mărimea, statutul și produsele unei firme pot &amp;icirc;n mare măsură afecta balanța investițiilor necesare &amp;icirc;n digitalizare și marketing tradițional. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin-left:24px; text-align:justify; text-indent:18.0pt; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;&amp;Icirc;n acest articol vom &amp;icirc;ncerca să cuprindem sumar ce reprezintă de fapt marketing tradițional și digital, individual c&amp;acirc;t și &amp;icirc;n comparație. Definirea acestor practici ca investiții diferite vă poate ajuta &amp;icirc;n eficientizarea promovării spațiilor voastre comerciale. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin-left:24px; text-align:justify; text-indent:18.0pt; margin-bottom:11px&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Ce &amp;icirc;nseamnă marketingul tradițional &amp;icirc;n retail?&amp;nbsp;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Marketingul tradițional este cel mai simplu și des &amp;icirc;nt&amp;acirc;lnit, folosit de majoritatea antreprenorilor &amp;icirc;n incipitul promovării unui nou &lt;b&gt;spațiu comercial&lt;/b&gt;.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Deși este o metodă cu rădăcini ad&amp;acirc;nci &amp;icirc;n retail, așa cum am menționat și mai sus, &amp;icirc;n era digitală actuală este crucial să &amp;icirc;nțelegem clar ce presupune și unde &amp;icirc;și păstrează relevanța.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Metodele clasice includ:&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;ul&gt;
	&lt;li style=&quot;text-align:justify; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Pliante distribuite &amp;icirc;n zonă / cartier;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;text-align:justify; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Afișe puse &amp;icirc;n vitrină;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;text-align:justify; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Reclame &amp;icirc;n ziare locale sau reviste de specialitate;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;text-align:justify; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Spoturi la radio;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;text-align:justify; margin-bottom:11px; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Bannere stradale și panouri publicitare&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Totodată, evenimentele de tip &amp;bdquo;deschidere locală&amp;rdquo;, participarea la t&amp;acirc;rguri locale sau parteneriate cu afaceri din zonă sunt și ele forme eficiente de marketing tradițional.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Prinicipalul avantaj al unei metode tradiționale este contactul direct cu comunitatea locală. Dacă ați &amp;icirc;nchiriat un spațiu comercial &amp;icirc;n București spre exemplu, vizibilitatea fizică poate fi un atu major, mai ales dacă sunteți plasați &amp;icirc;n centrul orașului. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Totuși, marketingul tradițional prezintă și evidente limite. Este mai puțin flexibil, rezultatele sunt greu de măsurat, iar costurile, mai ales pentru publicitate outdoor sau print, pot fi ridicate. &amp;Icirc;n plus, aceste metode pot avea un impact redus asupra publicului mai t&amp;acirc;năr sau a celor care &amp;icirc;și caută informațiile exclusiv online.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin-left:24px; text-align:justify; text-indent:18.0pt; margin-bottom:11px&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Ce &amp;icirc;nseamnă marketingul digital pentru spațiile comerciale?&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Marketingul digital a devenit un instrument esențial &amp;icirc;n arsenalul oricărui business din retail. &amp;Icirc;n contextul promovării unui spațiu comercial, digitalul &amp;icirc;nseamnă mai mult dec&amp;acirc;t postări ocazionale pe Facebook&lt;/span&gt;&lt;span new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;;&lt;/span&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt; este vorba despre o strategie coerentă care implică platforme, date și automatizare.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Printre cele mai folosite metode de marketing digital se numără:&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;ul&gt;
	&lt;li style=&quot;text-align:justify; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Google Ads&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt; (pentru a apărea &amp;icirc;n căutările locale de tip &amp;bdquo;&lt;b&gt;spațiu comercial &amp;icirc;n București&lt;/b&gt;&amp;rdquo;;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;text-align:justify; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Reclame pe rețelele sociale&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt; (Facebook, Instagram, TikTok);&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;text-align:justify; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Email marketing&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt; (newsletter pentru investitori sau antreprenori);&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;text-align:justify; margin-bottom:11px; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;SEO local&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt; (optimizarea paginii web pentru ca spațiul să fie ușor de găsit pe Google).&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Un avantaj important este &lt;b&gt;posibilitatea de a targeta exact tipul de client dorit&lt;/b&gt;; după locație, v&amp;acirc;rstă, comportament sau interese. De asemenea, campaniile digitale sunt măsurabile &amp;icirc;n timp real, ceea ce permite ajustări rapide pentru eficiență maximă. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Spre exemplu, dacă un anunț de pe Facebook generează puține clickuri, se poate modifica imediat textul, imaginea sau audiența.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Pe de altă parte, promovarea online presupune un grad mai mare de expertiză, necesită timp pentru optimizare și poate părea impersonală dacă nu este adaptată bine la public. &amp;Icirc;n plus, competiția este mare, iar consumatorii sunt adesea bombardați cu informații.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin-left:24px; text-align:justify; text-indent:18.0pt; margin-bottom:11px&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;&amp;nbsp;Studiu comparativ: c&amp;acirc;nd funcționează cel mai bine fiecare?&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Pentru a asigura că ați luat cea mai bună decizie c&amp;acirc;nd vine vorba de tipul de marketing potrivit, este esențial să țineți cont de contextul &amp;icirc;n care se află spațiul comercial. Niciuna dintre metode nu este &amp;bdquo;mai bună&amp;rdquo; sau &amp;bdquo;mai eficientă&amp;rdquo; &amp;icirc;n mod universal. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Singurele metrici care pot determinare metoda cea mai bine aplicată sunt publicul țintă, zona &amp;icirc;n care se află spațiul comercial și obiectivele campaniei voastre.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Mai jos aveți c&amp;acirc;teva exemple practice:&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;ul&gt;
	&lt;li style=&quot;text-align:justify; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Spațiu comercial &amp;icirc;ntr-un centru istoric sau zonă centrală pietonală&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;: metodele tradiționale precum panourile stradale, afișele și evenimentele de lansare pot genera trafic fizic imediat. Dacă zona este circulată de turiști sau localnici, expunerea directă are un impact semnificativ.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;text-align:justify; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Spațiu nou, &amp;icirc;ntr-un cartier rezidențial recent dezvoltat&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;: marketingul digital este esențial pentru a atrage atenția. Aici, oamenii caută pe Google sau Facebook spații &amp;icirc;n apropierea noii lor locuințe &amp;ndash; deci vizibilitatea online este cheia.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;text-align:justify; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Public țintă: antreprenori tineri, pasionați de tech&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;: clar, marketing digital. Aceștia reacționează la conținut interactiv, testimoniale, tururi video, anunțuri cu CTA clare și listări bine optimizate.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;text-align:justify; margin-bottom:11px; margin-left:8px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Public țintă: afaceri tradiționale locale (ex: cofetării, frizerii)&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;: o combinație &amp;icirc;ntre recomandări, prezență fizică și promovare locală clasică poate funcționa mai bine.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p style=&quot;margin-left:24px; text-align:justify; margin-bottom:11px&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Strategii hibride: cum le combini pentru rezultate maxime?&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;&amp;Icirc;n realitate, cele mai eficiente campanii de promovare &amp;icirc;n cazul spațiilor comerciale nu se bazează exclusiv pe o singură metodă, ci pe o &lt;b&gt;strategie hibridă&lt;/b&gt;, care &amp;icirc;mbină avantajele ambelor lumi: tradițional și digital.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Exemple de tactici hibride eficiente:&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;ul&gt;
	&lt;li style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;tab-stops:list 36.0pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Eveniment local de tip &amp;ldquo;Ziua porților deschise&amp;rdquo;&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;, promovat pe Facebook și prin flyere distribuite &amp;icirc;n zonă.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;tab-stops:list 36.0pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Panou stradal cu cod QR&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;, care direcționează trecătorii spre un tur virtual sau o pagină de prezentare detaliată a spațiului.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;tab-stops:list 36.0pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Articol de blog cu titlu atractiv (&amp;bdquo;Top 5 produse noi &amp;icirc;n gama noastră din 2025&amp;rdquo;)&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;, &amp;icirc;nsoțit de un afiș stradal sau o reclamă &amp;icirc;n ziarul local care menționează materialul.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;tab-stops:list 36.0pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Campanii pe Google Ads pentru căutări locale&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;, completate de o prezență fizică atractivă: vitrine amenajate, semnalistică clară, mesaje de tip &amp;bdquo;Vizitează-ne!&amp;rdquo;.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Prin această abordare mixtă, se pot atinge mai multe segmente din public și totodată sunt create multiple puncte de contact cu brandul sau spațiul vostru comercial. Important este ca mesajul să fie &lt;b&gt;consistent&lt;/b&gt;, indiferent de canal: aceleași culori, același ton, aceleași informații esențiale.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Concluzie și recomandări practice&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Atunci c&amp;acirc;nd vine vorba de promovarea unui spațiu comercial, nu există o rețetă universal valabilă. Dacă doriți vizibilitate rapidă și locală, metodele clasice pot funcționa excelent. Dacă țintiți clienți conectați la tehnologie, digitalul oferă flexibilitate și eficiență. Iar dacă doriți rezultate solide, durabile și măsurabile, &lt;b&gt;strategia ideală este un mix&lt;/b&gt; inteligent.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:12pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Calibri,sans-serif&quot;&gt;&lt;span lang=&quot;RO&quot; new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Dacă sunteți totuși un investitor și plănuiți să &amp;icirc;nchiriați un &lt;b&gt;spațiu comercial&lt;/b&gt;, aplic&amp;acirc;nd lecțiile &amp;icirc;nvățate &amp;icirc;n acest blog, contactați &lt;a href=&quot;https://www.spatii-comerciale-romania.ro/&quot;&gt;&lt;b&gt;Activ Property Services&lt;/b&gt;&lt;/a&gt;, unde vă oferim o gamă variată de spații &amp;icirc;nchiriabile.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
